B. Design in Digital Product Design / UI & UX
A B. Design in Digital Product Design with a focus on User Interface (UI) and User Experience (UX) is an undergraduate degree program that combines design principles, technology, and industry experience to prepare students for careers in creating digital products that are intuitive, engaging, and user-friendly. Digital Product Design (UI & UX included) program, in collaboration with ImaginXP, is a comprehensive course offered by the our School of Architecture Planning and Design. This industry-integrated program aims to guide students towards innovative excellence and proficiency in becoming Digital Product Designers. The curriculum is designed to impart the specialized skill set required for creating end-to-end digital products, covering user experience design, interaction design, visual design, and prototyping.
Students will learn to build engaging and interactive digital solutions with diverse functionalities. The program is facilitated by experienced faculty members and supported by cutting-edge computer laboratories and innovation facilities. A unique feature of the course is the university's advanced supercomputer facility, which provides access to state-of-the-art technology and resources, enabling students to gain specialized knowledge in the field.
- 19+ years of academic experience
- Focus on student-centered learning
- Problem-based learning and industry-relevant curriculum
- Best placement opportunities to get placed in high-end and reputed companies
- Industrial training in reputable firms and organizations
- The privilege of 100% placement guidance and support
- Industry Visits, Seminars, Workshops, and Guest Lectures by Eminent Researchers and Industry Practitioners
- Active student clubs and bodies
- The multi-cultural and vibrant teaching environment
Eligibility & Fee Details
Duration & Eligibility
The candidate must have passed 10+2 or equivalent qualification in the any stream, completed from a recognized educational board with a minimum aggregate score of 50% marks.
|Academic fee ( Per Sem)
|Industry Integrated Specialization (Per Semester)
One Time Fee
|Application Fee (Non-Refundable)
|Admission Fee (Non-Refundable)
|University Enrollment Fee (Non-Refundable)
|Exam fees ( Per Semester)
Download Fee Structure
Programme Educational Objectives (PEO's)
|To provide students with a strong foundation in the principles and practices of digital product design, including user experience design, interaction design, visual design, and prototyping.
|To prepare students for careers in the digital product design industry by equipping them with the knowledge and skills needed to create comprehensive and engaging digital products.
|To expose students to the latest developments and trends in the field and provide them with the opportunity to network with industry professionals.
|To foster an environment of innovation and creativity, encouraging students to think critically and develop their own unique design approach.
|To develop students' ability to work independently and as part of a team, as well as their ability to communicate effectively and present their work professionally.
Program Specific Objectives (PSO's)
|To provide students with a comprehensive understanding of digital product design, including user experience design, interaction design, visual design, and prototyping.
|To equip students with the skills and knowledge necessary to create engaging and interactive digital products with a variety of functionalities.
|To provide students with practical training and an enriching exposure to the study of digital product design through access to cutting-edge computer laboratories and innovation facilities.
|To expose students to the latest developments and trends in the field of digital product design, and to prepare them to meet the demands of the industry.
Program Grid Structure
|Sketching & Drawing
|Fundamentals of Design
|Introduction to UX Design
|History of Art & Evolution of Design
|Introduction to Visual Design
|Design Communication & Visualizing Ideas
|Empathy & Understanding Problems
|Sketching & Drawing Advance
|Visual Design Tools
|Technology in Experience Design
|UX Design Advance
|Basics of UI Development
|Integrated Studio for UX
|Introduction to User Research
|Introduction to UI Design
|Information & Data Study
|Universal Human Values
|Service Design & Task Flows
|Ethnography & People Design
|User Research Application
|UI Design Advance
|Design Thinking Application
|Service Design and Task Flows Advance
|Indian Knowledge System
|Introduction to Interaction Design
|Introduction to 6D
|Visual Design Tools Advance
|Technology in Experience Design Advance
|Omnichannel Experience Design
|Wireframing & Prototyping
|Internship - I
|UX & Digitalization
|Interaction Design Advance
|UI Development – Advance
|Integrated studio for UX -Advance
|UX Design for Futuristic
|Minor Project/ Studio Work -I
|Gamification & UX
|Business, UX & Design, Management
|Industry Specific UX Design
|UX Design for Rural India
|Minor Project/ Studio Work -II
|RESEARCH WORK - I/ Live Project
|Product Design & Lifecycle Management
Job Opportunities The Course Might Lead To
Explore the best career opportunities after the B. Design in Digital Product Design in the different sectors:
- Digital Product Designer.
- User Experience (UX) Designer
- User Interface (UI) Designer
- Interaction Designer
- Product Manager
- Digital Marketing Manager
- Web Developer
- Graphic Designer
- Content Creator