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B. Design in Digital Product Design

B. Design in Digital Product Design / UI & UX

(Industry Integrated)

A B. Design in Digital Product Design with a focus on User Interface (UI) and User Experience (UX) is an undergraduate degree program that combines design principles, technology, and industry experience to prepare students for careers in creating digital products that are intuitive, engaging, and user-friendly. Digital Product Design (UI & UX included) program, in collaboration with ImaginXP, is a comprehensive course offered by the our School of Architecture Planning and Design. This industry-integrated program aims to guide students towards innovative excellence and proficiency in becoming Digital Product Designers. The curriculum is designed to impart the specialized skill set required for creating end-to-end digital products, covering user experience design, interaction design, visual design, and prototyping.

Students will learn to build engaging and interactive digital solutions with diverse functionalities. The program is facilitated by experienced faculty members and supported by cutting-edge computer laboratories and innovation facilities. A unique feature of the course is the university's advanced supercomputer facility, which provides access to state-of-the-art technology and resources, enabling students to gain specialized knowledge in the field.

Salient Features

  • 19+ years of academic experience
  • Focus on student-centered learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Industry Visits, Seminars, Workshops, and Guest Lectures by Eminent Researchers and Industry Practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open 2024!!

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Fee Details

Duration & Eligibility

4 Years

The candidate must have passed 10+2 or equivalent qualification in the any stream, completed from a recognized educational board with a minimum aggregate score of 50% marks.

Fee Structure

Course Total Fee
Academic fee ( Per Sem) ₹ 55000/-
Industry Integrated Specialization (Per Semester) ₹ 12,500/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) 4,500/-

Download Fee Structure

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Programme Educational Objectives (PEO's)

PEO-1 To provide students with a strong foundation in the principles and practices of digital product design, including user experience design, interaction design, visual design, and prototyping.
PEO-2 To prepare students for careers in the digital product design industry by equipping them with the knowledge and skills needed to create comprehensive and engaging digital products.
PEO-3 To expose students to the latest developments and trends in the field and provide them with the opportunity to network with industry professionals.
PEO-4 To foster an environment of innovation and creativity, encouraging students to think critically and develop their own unique design approach.
PEO-5 To develop students' ability to work independently and as part of a team, as well as their ability to communicate effectively and present their work professionally.

Program Specific Objectives (PSO's)

PSO-1 To provide students with a comprehensive understanding of digital product design, including user experience design, interaction design, visual design, and prototyping.
PSO-2 To equip students with the skills and knowledge necessary to create engaging and interactive digital products with a variety of functionalities.
PSO-3 To provide students with practical training and an enriching exposure to the study of digital product design through access to cutting-edge computer laboratories and innovation facilities.
PSO-4 To expose students to the latest developments and trends in the field of digital product design, and to prepare them to meet the demands of the industry.

Program Grid Structure


Semester 1

Course Code Course Credit
23IBDPD181 Sketching & Drawing 3
23IBDPD182 Fundamentals of Design 3
23IBDPD183 Introduction to UX Design 3
23IBDPD104 History of Art & Evolution of Design 3
23IBDPD185 Introduction to Visual Design 3
23IBDPD186 Design Communication & Visualizing Ideas 3
23IBDPD187 Empathy & Understanding Problems 3
23LS191 English Communication-I 2

Semester 2

Course Code Course Credit
23IBDPD281 Sketching & Drawing Advance 3
23IBDPD282 Visual Design Tools 3
23IBDPD283 Technology in Experience Design 3
23IBDPD284 UX Design Advance 3
23IBDPD285 Basics of UI Development 3
23IBDPD286 Integrated Studio for UX 3
23LS291 Environmental Studies 3

Semester 3

Course Code Course Credit
23IBDPD381 Introduction to User Research 3
23IBDPD382 Introduction to UI Design 3
23IBDPD383 Design Thinking 3
23IBDPD384 Information & Data Study 3
23LS491 Universal Human Values 2
23IBDPD385 Service Design & Task Flows 3
22SOCIALIN301 Social Internship 1

Semester 4

Course Code Course Credit
23IBDPD481 Ethnography & People Design 3
23IBDPD482 Information Architecture 3
23IBDPD483 User Research Application 3
23IBDPD484 UI Design Advance 3
23IBDPD485 Design Thinking Application 3
23IBDPD486 Data Analytics 3
23IBDPD487 Service Design and Task Flows Advance 3
23LS391 Indian Knowledge System 2

Semester 5

Course Code Course Credit
23IBDPD581 Introduction to Interaction Design 3
23IBDPD582 Introduction to 6D 3
23IBDPD583 Innovation Management 3
23IBDPD584 Visual Design Tools Advance 3
23IBDPD585 Technology in Experience Design Advance 2
23IBDPD586 Omnichannel Experience Design 3
23IBDPD587 Wireframing & Prototyping 3
23IBDPD588 Internship - I 1

Semester 6

Course Code Course Credit
23IBDPD681 Usability Testing 3
23IBDPD682 UX & Digitalization 3
23IBDPD683 Interaction Design Advance 3
23IBDPD684 UI Development – Advance 3
23IBDPD685 Integrated studio for UX -Advance 3
23IBDPD686 UX Design for Futuristic 3
23IBDPD687 Minor Project/ Studio Work -I 1

Semester 7

Course Code Course Credit
23IBDPD781 Gamification & UX 3
23IBDPD782 Business, UX & Design, Management 3
23IBDPD783 Industry Specific UX Design 3
23IBDPD784 UX Design for Rural India 3
23IBDPD785 Minor Project/ Studio Work -II 2
23IBDPD786 RESEARCH WORK - I/ Live Project 4

Semester 8

Course Code Course Credit
23IBDPD881 HMI 3
23IBDPD882 Product Design & Lifecycle Management 3
23LS703 Indian Constitution 0
23IBDPD883 Internship 14
23IBDPD804 Research Methodology 4

Job Opportunities The Course Might Lead To

Explore the best career opportunities after the B. Design in Digital Product Design in the different sectors:

  • Digital Product Designer.
  • User Experience (UX) Designer
  • User Interface (UI) Designer
  • Interaction Designer
  • Product Manager
  • Digital Marketing Manager
  • Web Developer
  • Graphic Designer
  • Content Creator
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Admission 2023-24

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