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Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA) is a three-year undergraduate program that deals with fundamental management concepts and areas. The BBA program offers students conceptual, theoretical, and experimental knowledge in varied aspects of business, like Operations, Marketing, Finance, Economics, Basic Accounting, etc. A bachelor's degree in business administration enables candidates to develop business acumen and entrepreneurial insights so that they can become influential leaders and the managers of tomorrow.

School of Management and Commerce, under Dev Bhoomi Uttarakhand University, stands out as one of the best BBA colleges in Dehradun, equips this program with the primary aim of construct a robust foundation in fundamental business disciplines, allowing students to formulate the critical competencies required in every Business management domain. The university provides Finance, Marketing, and human resources and international business as specializations under the general BBA program. The advanced BBA course curriculum followed at DBUU offers a balanced learning approach that aims to develop a solid understanding of Business and Management while building critical intellectual and vocational skills like communicating, analyzing, and making decisions, etc. It enables students to succeed in any business environment.

Salient Features

  • 19+ years of academic experience
  • Focus on student-centered learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Industry Visits, Seminars, Workshops, and Guest Lectures by Eminent Researchers and Industry Practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open 2024!!

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Fee Details

Duration & Eligibility

3 Years

The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 50% marks

*Term and Condition: To pursue BBA with Research, 75% marks and No Backlog is mandatory

Fee Structure

Course Total Fee
Academic fee ( Per Sem) ₹ 45000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) 4,500/-

Download Fee Structure

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Industry Integrated Programme(with ImaginXP)

Programme Educational Objectives (PEO's)

PEO-1 To offer an adequate basic understanding of management education among the students
PEO-2 To prepare students to exploit opportunities being newly created in the management profession
PEO-3 To train the students in communication skills effectively
PEO-4 To develop appropriate skills in the students to make them competent and provide themselves with self-employment
PEO-5 The course aims to provide fundamental knowledge & exposure to the concepts, theories & practices in the field of management

Program Specific Objectives (PSO's)

PSO-1 Ability to define analyse the solutions for different business problems, and use logical reasoning patterns for evaluating information, materials, and data for practical implementation
PSO-2 To provide the basic and essential knowledge regarding various activities undertaken and necessary to run the responsible business organization socially
PSO-3 To teach specific basic skills and aptitudes to help take up any particular activity in a business
PSO-4 To teach a global view of the industrial and organization establishment and their functions which support the business system
PSO-5 To make them responsible for specializing in the area of management like human resources, finance operations, and marketing and system

Program Grid Structure


Semester 1

Course Code Course Credit
23BBA101 Foundation of Management 4
23BBA102 Managerial Economics 4
23BBA103 Financial Accounting 4
23BBA104 Business Environment and Policy 4
23BBA105 Computer for Management 3
23LS192 Environment Science 2
VAM103XX Value Added Course-I 0

Semester 2

Course Code Course Credit
23BBA201 Digital Marketing 4
23BBA202 Organizational Behavior 4
23BBA203 Basic Business Finance 4
23BBA204 Statistical Techniques for Management 4
23BBA205 Corporate Communication 3
23LS191 English Communication 2
VAM203XX Value Added Course-II 0
Social Internship – Students to pursue a 4 weeks Social internship post 2nd semester during the summer break. This will be evaluated during the semester III

Semester 3

Course Code Course Credit
23BBA301 Accounting for Managers 4
23BBA302 Legal Aspects of Business 4
23BBA303 Human Resource Management 4
23BBA304 Financial Management 4
23LS292 Indian Knowledge System 0
23AEC391 Ability Enhancement Course- I 2
23OE36X Open Elective – I 2
VAM303XX Value Added Course-III 0
22SOCIALIN391 Social Internship 1

Semester 4

Course Code Course Credit
23BBA401 Business Policy and strategic Management 4
23BBA402 Business Research Methods 4
23BBA403 Production and Operation Management 3
23BBA404 Cost Accounting 4
23BBA405 Company Law 3
21AEC491 Ability Enhancement Course-II 2
23LS291 Universal Human Values 3
VAM403XX Value Added Course-IV 0
Internship-1 – Students to pursue a 6 weeks internship post 4th semester during the summer break. This will be evaluated during the semester V.

Semester 5

Course Code Course Credit
23BBA501 International Business 4
23BBA502 Entrepreneurial Development 4
23BBA503 Project Management Techniques 4
23BBA504YY Program Elective I 3
21AEC591 Ability Enhancement Course-III 2
23OE56X Open Elective II 2
VAM503XX Value Added Course -V 0
23PSIN391 Internship - I 1
Minor project I – Student shall undertake their field work during winter break for a period of 2 weeks.

Semester 6

Course Code Course Credit
23BBA601 Logistics and Supply Chain Management 4
23BBA602 Business Ethics and Corporate Governance 4
23BBA603 Marketing of Services 3
23BBA604 Industrial Relations and Employment Law 4
23BBA605YY Programme Elective II 3
23AEC691 Ability Enhancement Course -IV 2
VAM603XX Value Added Course-VI 0
23PSPR691XX Minor Project I 1
Minor project II – Student shall undertake their field work during winter break for a period of 2 weeks.

Semester 7

Course Code Course Credit
23BBA701 Corporate Restructuring 4
23BBA702YY Program Elective III 3
23BBA703YY Program Elective IV 3
23BBA704YY Program Elective V 3
23OE76X Open Elective III 2
23PSPR791 Minor Project- II 2
23RND791 Research Methodology -I 4
Internship-II – Students to pursue a 6 weeks internship post 7th semester during the summer break. This will be evaluated during the semester VIII.

Semester 8

Course Code Course Credit
23BBA801YY Programme Elective VI 3
23BBA802YY Programme Elective VII 3
23BBA803YY Programme Elective VIII 3
23BBA804YY Programme Elective IX 3
23LS891 Indian Constitution 2
23PSIN891 Internship –II 0
23RND891 Research Methodology -II 8
VAM803XX Advanced Statistical Tools and Techniques 2

Job Opportunities The Course Might Lead To

After the completion of the BBA program, the graduates will be qualified to operate on the various profiles such as:

  • HR- Human Resource Training, Employee Relations Manager, Compensation Manager, Employment Manager, Human Resource Manager, Human Resource Generalist, Technical Recruiter, Development Director, etc
  • MARKETING- Corporate Sales, Product Manager, Media Strategist, Brand Manager, Asset Manager, Media Planner, Marketing Manager, etc
  • FINANCE- Financial Manager, Manager Consultants, Investment Bankers, Financial Analyst, Financial Services Sales Agent, Budget Analyst, Cash Managers, Financial Advisor, etc
  • INTERNATIONAL BUSINESS- Global Marketing Managers, International Sales Managers, International Trade Compliance Managers, etc
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Admission 2023-24

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