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BBA in Business Analytics

BBA in Business Analytics

BBA in Business Analytics is a three-year undergraduate degree that prepares students to handle the demands of a changing business environment by providing them with the required skills and information. Students will learn about core courses (Entrepreneurial Development, Organizational Behavior, Marketing Management and Human Resource Management), as well as specialized courses such as Business Analytics, Spreadsheet modeling, Marketing and HR Analytics, Supply-Chain Analytics, Data Visualization, R programming, Business Intelligence & Data Mining, and so on.

Many businesses claim that skilled people in analytics positions are in short supply. Hence, Business Analytics is one of the skills that employers will need the most in the coming time. The Bureau of Labour Statistics predicts that operations research analyst employment will grow at a rate of 27 per cent through 2026, far faster than the average for all occupations. Hence, it is one of the most potential courses for building a successful career.

The course curriculum of the BBA in Business Analytics at School of Management and Commerce, under DBUU, is designed in consultation with experts from the industry, focuses on both the practical and theoretical aspects of the course and prepares the students to deal with future technology and Data-Driven global environmental challenges.

Salient Features

  • 19+ years of academic experience
  • Focus on student-centered learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Industry Visits, Seminars, Workshops, and Guest Lectures by Eminent Researchers and Industry Practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open 2024!!

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Fee Details

Duration & Eligibility

3 Years

The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 50% marks

*Term and Condition: To pursue BBA with Research in Business Analytics, 75% marks and No Backlog is mandatory

Fee Structure

Course Total Fee
Academic fee ( Per Sem) ₹ 45000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) 4,500/-

Download Fee Structure

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Programme Educational Objectives (PEO's)

PEO-1 To enhance communication skills for presentations, documentation, report writing, and manual preparation is emphasized
PEO-2 To give a solid foundation in the fundamental principles, strengths, major technologies, and limitations of business analytics and its applications in various fields
PEO-3 To provide knowledge in business analytics solutions and recommendations based on the apps deployed
PEO-4 To foster proficiency to critically examine, synthesize and solve difficult, unstructured business problems
PEO-4 To foster proficiency to critically examine, synthesize and solve difficult, unstructured business problems
PEO-5 To prepare graduates to analyse results/solutions and determine suitable courses of action for a provided administrative situation, whether a crisis or an opportunity

Program Specific Objectives (PSO's)

PSO-1 Encourage an aptitude for business improvement, innovation, and entrepreneurial action
PSO-2 To provide deep technical data and administrative expertise and particular business knowledge in artificial intelligence, data science, data structuring, and virtual reality
PSO-3 Lectures will be used to present principles and current analytics practices
PSO-4 Several workshops will provide participants with hands-on Data Management, Data-Driven Simulation, and Model Construction Expertise, preparing them to solve business problems in a variety of areas
PSO-5 To instill a sense of moral decision-making and a dedication to the long-run interest of both communities and the organizations they serve

Program Grid Structure


Semester 1

Course Code Course Credit
23BBA101 Foundation of Management 4
23BBA102 Managerial Economics 4
23BBA103 Financial Accounting 4
23BBA104 Business Environment and Policy 4
23BBA105 Computer for Management 3
23LS192 Environment Science 2
VAM103XX Value Added Course –I 0

Semester 2

Course Code Course Credit
23BBA201 Digital Marketing 4
23BBA202 Organizational Behavior 4
23BBA203 Basic Business Finance 4
23BBA204 Statistical Techniques for Management 4
23BBA205 Corporate Communication 3
23LS191 English Communication 2
VAM203XX Value Added Course-II 0
Social Internship – Students to pursue a 4 weeks Social internship post 2nd semester during the summer break. This will be evaluated during the semester III

Semester 3

Course Code Course Credit
23BBA BA 301 Project Management 4
23BBA BA 302 Python Programming and data manipulationt 4
23BBA BA 303 Digital Literacy 4
23BBA BA 304 Communication Skill for Analyst 4
23LS292 Indian Knowledge System 0
23AEC391 Ability Enhancement Course- I 2
23OE36X Open Elective – I 2
VAM303XX Value Added Course-III 0
22SOCIALIN391 Social Internship 1

Semester 4

Course Code Course Credit
23BBA BA 401 Supply Chain Analytics 4
23BBA402 Business Research Methods 4
23BBA BA 403 Database Management System and Data Warehouse 3
23BBA BA 404 Programming with R 4
23BBA BA 405 Exploratory Data Analytics 3
21AEC491 Ability Enhancement Course-II 2
23LS291 Universal Human Values 3
VAM403XX Value Added Course-IV 0
23BBA BA 406 Visualization through R 1
Internship-1 – Students to pursue a 6 weeks internship post 4th semester during the summer break. This will be evaluated during the semester V.

Semester 5

Course Code Course Credit
23BBA BA 501 Data Mining and Machine Learning 4
23BBA BA 502 Big Data Analytics 4
23BBA BA 503 Data Visualization and Communication 4
23BBA BA 504 Business Laws 4
21AEC591 Ability Enhancement Course-III 2
23OE56X Open Elective II 2
VAM503XX Value Added Course -V 0
23PSIN391 Internship -I 1
Minor project I – Student shall undertake their field work during winter break for a period of 2 weeks.

Semester 6

Course Code Course Credit
23BBA BA 601 Financial Analytics 4
23BBA BA 602 Marketing Analytics 4
23BBA BA 603 Domain Project 3
23BBA BA 604 HR Analytics 4
23AEC691 Ability Enhancement Course -IV 2
VAM603XX Value Added Course-VI 0
Minor project II – Student shall undertake their field work during winter break for a period of 2 weeks

Semester 7

Course Code Course Credit
23BBA701 Corporate Restructuring 4
23BBA702YY Program Elective I 3
23BBA703YY Program Elective II 3
23BBA704YY Program Elective III 3
23OE76X Open Elective III 2
23PSPR791 Minor Project- II 2
23RND791 Research Methodology -I 4
Internship-II – Students to pursue a 6 weeks internship post 7th semester during the summer break. This will be evaluated during the semester VIII.

Semester 8

Course Code Course Credit
23BBA801YY Programme Elective IV 3
23BBA802YY Programme Elective V 3
23BBA803YY Programme Elective VI 3
23BBA804YY Programme Elective VII 3
23LS891 Indian Constitution 2
23PSIN891 Internship –II 0
23RND891 Research Methodology -II 8
VAM803XX Advanced Statistical Tools and Techniques 2

Job Opportunities The Course Might Lead To

Candidates may also take up research or MBA in the future. Candidates will find themselves entering and committing themselves to various professions like-

  • Data Scientist
  • Quantitative Analyst/Modeller
  • Big Data Scientist
  • Data Business Analyst
  • Business Analyst
  • Big Data Engineer
  • Financial Analyst
  • Marketing Analytics Manager
  • Business Intelligence and Analytics Consultant
  • Big Data Analyst
  • Machine Learning Engineer
  • Business Analyst Specialist
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Admission 2023-24

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