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BBA Digital Marketing

(Industry Integrated Programme)

The BBA in Digital Marketing program is a three-year undergraduate degree that offers industry-integrated training in advanced advertising and marketing methods using digital technologies. In collaboration with ImaginXP, one of the leading industry experts, this program focuses on equipping students with the skills necessary to attract clients through various digital channels. School of Management and Commerce, under DBUU recognized as one of the best digital marketing colleges in dehradun provides specialized education in this field.

The curriculum of the BBA in Digital Marketing course encompasses a comprehensive range of topics such as Search Engine Optimization, Content Marketing, Social Media Marketing, and more. This ensures that students gain in-depth knowledge and expertise to effectively promote products and services in the digital marketing domain. With the increasing significance of Digital Marketing and the rising competition among multinational companies and commercial enterprises, graduates of this program enjoy promising career opportunities both in India and abroad.

By integrating industry practices through collaboration with ImaginXP, this program offers students a practical understanding of digital marketing tools and techniques. This industry integration ensures that graduates possess the necessary skills and aptitudes to succeed in attracting customers and meeting the demands of the digital marketing landscape.

Salient Features

  • 21+ years of experience
  • Focus on student-centered learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities in reputed companies
  • Industrial training in top firms and organizations
  • 100% placement guidance and support
  • Industry visits, seminars, workshops, expert lectures, tech fests and hackathons.
  • Active student clubs and bodies
  • Multi-cultural and vibrant teaching environment

We shape your digital marketing career with industry-oriented programs, experienced faculty, modern learning resources, excellent placement support, and much more at DBUU.

Empowering

BBA students with

modern tools,

case studies, and real-world

business insights.

On campus,

BBA students are

leading the way with

bold business ideas

and strategic thinking.

Fee Structure

Academic Fee (Semester Wise):
S.No Category Semester Fee Fee After Domicile Scholarship
1 Uttarakhand Quota ₹ 55,000 ₹ 46,475
2 Hill State Quota ₹ 55,000 ₹ 49,500
3 All India Quota ₹ 55,000 ₹ 49,500
*Uttarakhand Quota fee is applicable only after Uttarakhand Domicile submission (upto 25%) Subject to document verification & eligibility criteria.
One Time Fee (Admission Time Only):
Registration/CET Fee, Admission Fee & University Enrollment Fee (All are Non-Refundable)
Registration/
CET Fee
Admission Fee University Enrollment Fee Total One-time Fee (Admission time)
₹ 1,500 ₹ 7,000 ₹ 3,000 ₹ 21,400
Uniform Fee ₹ 9,900
Registration Fee is waived off in case of direct admission & DBUU CET Fee (Non-Refundable & Non-Adjustable)
(CET is Not applicable in Diploma(HM, Architecture, Fashion Design, Polytechnic) & BAMS programme)

Alumni & Degree Fee: ₹ 2000/- (For Final semester Only)
Other Fee (Per Semester):
Exam Fee Student Welfare and Fest Library & ERP Fee Total fee (Semester-wise)
₹ 4,500 ₹ 2,000 ₹ 1,500 ₹ 8,000
Preview Complete Fee Structure with other details
Know your detailed fee structure

Scholarship

  • Upto 100% Merit Based Scholarship based on DBUU-CET2026. Apply Now
  • Upto 5% Additional Scholarship For Girls, Sports & Defence Candidates.
  • Upto 10% Early Bird Scholarship for admission & fee submission before 25th May 2026.

Eligibility & Duration

  • Duration: 3/4 Years
  • Eligibility:

    The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 55% marks (50% in case of candidate belonging to reserved category)

  • *Term and Condition: To pursue BBA with Research, 75% marks and No Backlog is mandatory.
Apply Now

Program Grid Structure

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Hostel Fee & Details

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Program Educational Objectives (PEO's)

PEO-1 This programme delves further into today's vast and complex cross-channel world to uncover engagement marketing techniques that have an effect, as well as the knowledge needed to drive KPI for growth.
PEO-2 To provide students with insights into consumer behaviour and organizational dynamics and help a business demarcate effective ways to contend with customers and optimize marketing/advertising.
PEO-3 To give students a solid foundation in digital marketing concepts such as technological platforms, SEO/SEM, social media, email marketing, social & web analytics, freelancing, drop shipping, and so forth.
PEO-4 In the context of technological transformation, prepare the student to build self- sustainability, competitiveness, and employability.

Program Specific Objectives (PSO's)

PSO-1 Solve business problems using knowledge of management theories and techniques. Demonstrate IT knowledge and aptitudes for efficient and practical business strategies and create innovative methods of applying IT and e-commerce for the competitive benefit and brand building. (IT proficiency).
PSO-2 Develop analytical and critical thinking skills to make data-driven decisions for the varied management problems through the help of the digital channels.
PSO-3 Communicate virtually through various digital platforms in different business contexts and situations to be capable of acquiring and providing clear instructions, understanding, writing reports, preparing documentation, and making effective presentations.
PSO-4 The student will be able to work independently, locate appropriate project resources, and oversee the execution of a project.

Admission & On Boarding Process

Step 1: Enquiry Generated
Step 2: Counselling & Campus Visit
Step 3: Admission Confirmation
Step 4: Fee Submission
Step 5: Reporting on Campus
Step 6: Orientation Program
Step 7: Session Start

Job Opportunities
The Course Might Lead To

This specialized program opens doors to exciting career paths in:

Job Opportunities

Digital Marketing Executive

Social Media Manager

SEO Specialist

PPC (Pay-Per-Click) Analyst

Email Marketing Specialist

Web Analytics Manager

E-commerce Manager

Affiliate Marketing Manager

Brand Manager

Digital Advertising Specialist

Marketing Automation Specialist

Influencer Marketing Manager

Recent Placement Updates

The School of Management & Commerce at DBUU empowers students with industry-aligned education, strong corporate exposure, and consistent career-ready outcomes.

Anurag Aditya

BBA, 2026

placed at

Edu-versity

8 LPA

Payal Arora

BBA, 2026

placed at

Learning Routes Pvt Ltd

Nisha Bhatt

BBA, 2026

placed at

Realty Assistant Pvt. Ltd

Aakanksha Kumari

BBA, 2026

placed at

Stanza Living

Ayush Gupta

BBA, 2026

placed at

Bikanervala

Dikshit Joshi

BBA, 2026

placed at

Bikanervala

Divyansh

BBA, 2026

placed at

Bikanervala

Komal Raj

BBA, 2026

placed at

Bikanervala

Mahi Yadav

BBA, 2026

placed at

Grand Tech Vision

Some of Our Other Placements

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Fashion Design Placements
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FAQ’S

BBA in Digital Marketing is a 3-year undergraduate program that blends business administration fundamentals with core digital marketing skills. It prepares students to plan, execute, and manage digital marketing campaigns using modern tools and platforms.

Graduates can work as:

  • Digital Marketing Executive
  • Social Media Manager
  • SEO Specialist
  • Content Marketer
  • PPC Analyst
  • Email Marketing Specialist
  • E-commerce Manager
  • Digital Strategist
  • Influencer Marketing Manager
  • Marketing Analyst

The course starts with the fundamentals of marketing, so no prior experience is necessary. It’s designed for students from all academic backgrounds.

Digital marketing is one of the fastest-growing industries globally. As businesses increase their online presence, there is a strong demand for skilled digital marketers in virtually every industry.

While a general BBA provides a broad business foundation, a BBA in Digital Marketing focuses specifically on modern marketing tools, trends, and strategies used in the digital world.

Entry-level roles usually offer ₹3–6 LPA. With experience and certifications, professionals can earn ₹8–15 LPA or more, especially in managerial or specialist positions.

You can work in:

  • E-commerce
  • Media and Entertainment
  • Technology & Startups
  • Real Estate
  • Education
  • Healthcare
  • Fashion & Retail
  • Travel & Tourism

Dev Bhoomi Uttarakhand University (DBUU) is one of the best BBA in Digital Marketing College in Dehradun. The course is designed to teach students both business and digital marketing skills in a practical way. Students learn about online advertising, social media, SEO, and more through classroom learning, live projects, and internships. The university has good teachers, modern classrooms, and strong connections with companies, which help students get real-world experience. DBUU is a great choice for students who want to build a successful career in digital marketing or start their own business in the future.