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BBA in Digital Marketing

BBA in Digital Marketing

(Industry Integrated)

The BBA in Digital Marketing program is a three-year undergraduate degree that offers industry-integrated training in advanced advertising and marketing methods using digital technologies. In collaboration with ImaginXP, one of the leading industry experts, this program focuses on equipping students with the skills necessary to attract clients through various digital channels. School of Management and Commerce, under DBUU recognized as one of the best digital marketing colleges in dehradun provides specialized education in this field.

The curriculum of the BBA in Digital Marketing course encompasses a comprehensive range of topics such as Search Engine Optimization, Content Marketing, Social Media Marketing, and more. This ensures that students gain in-depth knowledge and expertise to effectively promote products and services in the digital marketing domain. With the increasing significance of Digital Marketing and the rising competition among multinational companies and commercial enterprises, graduates of this program enjoy promising career opportunities both in India and abroad.

By integrating industry practices through collaboration with ImaginXP, this program offers students a practical understanding of digital marketing tools and techniques. This industry integration ensures that graduates possess the necessary skills and aptitudes to succeed in attracting customers and meeting the demands of the digital marketing landscape.

Salient Features

  • 19+ years of academic experience
  • The program is offered in collaboration with International Business Machines (IBM)
  • Focus on student-centred learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Department-organized tech fests and hackathons
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open 2024!!

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Fee Details

Duration & Eligibility

3 Years

The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 50% marks

*Term and Condition: To pursue BBA Digital Marketing with Research, 75% marks and No Backlog is mandatory

Fee Structure

Course Total Fee
Academic fee ( Per Sem) ₹ 40000/-
Industry Integrated Specialization Fee (Per Semester) ₹ 10,000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) 4,500/-

Download Fee Structure

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Programme Educational Objectives (PEO's)

PEO-1 This programme delves further into today's vast and complex cross-channel world to uncover engagement marketing techniques that have an effect, as well as the knowledge needed to drive KPI for growth
PEO-2 To provide students with insights into consumer behaviour and organizational dynamics and help a business demarcate effective ways to contend with customers and optimize marketing/advertising
PEO-3 To give students a solid foundation in digital marketing concepts such as technological platforms, SEO/SEM, social media, email marketing, social & web analytics, freelancing, drop shipping, and so forth
PEO-4 In the context of technological transformation, prepare the student to build self- sustainability, competitiveness, and employability

Program Specific Objectives (PSO's)

PSO-1 Solve business problems using knowledge of management theories and techniques. Demonstrate IT knowledge and aptitudes for efficient and practical business strategies and create innovative methods of applying IT and e-commerce for the competitive benefit and brand building. (IT proficiency)
PSO-2 Develop analytical and critical thinking skills to make data-driven decisions for the varied management problems through the help of the digital channels
PSO-3 Communicate virtually through various digital platforms in different business contexts and situations to be capable of acquiring and providing clear instructions, understanding, writing reports, preparing documentation, and making effective presentations
PSO-5 The student will be able to work independently, locate appropriate project resources, and oversee the execution of a project

Program Grid Structure


Semester 1

Course Code Course Credit
23iBBADM101 Foundations of Management 3
23iBBADM102 Business Economics 3
23iBBADM103 Financial Accounting 3
23iBBADM104 Introduction to Digital Marketing 3
23iBBADM105 Introduction to Web Design 3
23iBBADM106 Affiliate Marketing 3
23LS191 English Communication-I 2

Semester 2

Course Code Course Credit
23iBBADM201 Business English Communication 3
23iBBADM202 Fundamentals of Marketing Management 3
23iBBADM203 Macro economics 3
23iBBADM204 Search Engine Marketing 3
23iBBADM205 Introduction to Design Thinking and UX Design 3
23iBBADM206 Content Strategy 3
23LS291 Environmental Studies 3

Semester 3

Course Code Course Credit
23iBBADM301 Business Strategy 3
23iBBADM302 Introduction to Research Methodology 4
23iBBADM303 Business Law 3
23iBBADM304 Lead Generation and Email Marketing 3
23iBBADM305 E – Commerce Management 3
23iBBADM306 Customer Behaviour 2
23LS491 Universal Human Values 2
23iBBADM311 Web Analytics 3
Social Internship 1

Semester 4

Course Code Course Credit
23iBBADM401 Human Resource Management 3
23iBBADM402 Fundamentals of Financial Management 3
23iBBADM403 Cost & Management Accounting 3
23iBBADM404 International Marketing 3
23iBBADM405 Advertising 3
23iBBADM406 Social Media Marketing 3
23iBBADM411 Search Engine Optimisation 3
23LS391 Indian Knowledge System 1

Semester 5

Course Code Course Credit
23iBBADM501 Entrepreneurship and International Business 3
23iBBADM502 Project Management 3
23iBBADM503 Introduction to Taxation 3
23iBBADM504 Internet Technologies & Cyber Law 3
23iBBADM505 Data Analytics 3
23iBBADM506 Data Mining 3
23iBBADM507 Organizational Behaviour 3
23iBBADM581 Internship - I 1

Semester 6

Course Code Course Credit
23iBBADM601 Management Information System 4
23iBBADM602 Statistical Techniques 4
23iBBADM603 Service Marketing 4
23iBBADM604 Marketing Research 3
23iBBADM611 Digital Media Law 3
23iBBADM681 Minor Project / Field Work / Studio Work -I 2

Semester 7

Course Code Course Credit
23iBBADM711 Fundamentals of Insurance 3
23iBBADM712 Quantitative Techniques 3
23iBBADM713 Business Environment 3
23iBBADM714 Payment Gateway 3
23iBBADM781 Minor Project / Field Work / Studio Work -I 2
23iBBADM715 Sales and Distribution Management 4

Semester 8

Course Code Course Credit
23iBBADM811 Research Methodology 4
23iBBADM812 Online Business Retailing 4
23LS703 Indian Constitution 2
23iBBADM881 Internship II 10

Job Opportunities The Course Might Lead To

Digital Marketing is one of the highest-paying job domains; with this degree, one can expand their professional career to options like:

  • Digital Marketing Agencies
  • Digital Marketing Departments of MNCs and Companies
  • Start-ups
  • Data Analytics Agencies
  • Internet Technology Businesses
  • Social Media Marketing Agencies
  • Online News Portals
  • Magazines and Similar Publications.
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Admission 2023-24

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