BBA in Digital Marketing

BBA in Digital Marketing (Industry Integrated)

The BBA in Digital Marketing at DBUU is a three-year undergraduate degree that focuses on advanced training in the methods used in the advertising and marketing of services and products through digital technologies. The BBA in Digital Marketing Colleges in Dehradun teaches students to use various digital channels to gain clients. It provides a comprehensive picture of e- business planning, execution, and product promotion on crucial search engines and social media channels. Because of the growing importance of Digital Marketing and competition in many MNCs and commercial enterprise houses that have dedicated digital marketing teams, Digital Marketing, also known as Data-driven Marketing, provides excellent professional opportunities to its graduates, both in India and abroad.

Specialization in Digital Marketing from Dev Bhoomi Uttarakhand University (DBUU), noted to be among one of the best BBA in Digital Marketing Colleges in Uttarakhand, provides the students with the aptitudes and the in-depth knowledge required to lure customers with the help of digital marketing tools. The comprehensive and advanced curriculum of the BBA College in Dehradun equips the students with the knowledge of Search Engine Optimization, Content Marketing, Social Media Marketing, and a lot more techniques required in the Digital Marketing domain.

Salient Features

  • 18+ years of academic experience
  • The program is offered in collaboration with International Business Machines (IBM)
  • Focus on student-centred learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Department-organized tech fests and hackathons
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Eligibility & Fee Details

Duration & Eligibility

3 Years

The candidate must have passed 10+2 or equivalent qualification in any stream from a recognized educational board with a minimum aggregate score of 45% marks.

Fee Structure

Course Total Fee
Academic fee ( Per Year) ₹ 80000/-
Industry Integrated Specialization Fee (Per Semester) ₹ 10,000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) Caution Money (Refundable after completion of programme) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 6,500 ₹ 1,500 ₹ 2,000
Exam fees ( Per Semester) 4,500/-
Annual Charges (Per Year) 3,500/-

Download Fee Structure

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Programme Educational Objectives (PEO's)

PEO-1 This programme delves further into today's vast and complex cross-channel world to uncover engagement marketing techniques that have an effect, as well as the knowledge needed to drive KPI for growth
PEO-2 To provide students with insights into consumer behaviour and organizational dynamics and help a business demarcate effective ways to contend with customers and optimize marketing/advertising
PEO-3 To give students a solid foundation in digital marketing concepts such as technological platforms, SEO/SEM, social media, email marketing, social & web analytics, freelancing, drop shipping, and so forth
PEO-4 In the context of technological transformation, prepare the student to build self- sustainability, competitiveness, and employability

Program Specific Objectives (PSO's)

PSO-1 Solve business problems using knowledge of management theories and techniques. Demonstrate IT knowledge and aptitudes for efficient and practical business strategies and create innovative methods of applying IT and e-commerce for the competitive benefit and brand building. (IT proficiency)
PSO-2 Develop analytical and critical thinking skills to make data-driven decisions for the varied management problems through the help of the digital channels
PSO-3 Communicate virtually through various digital platforms in different business contexts and situations to be capable of acquiring and providing clear instructions, understanding, writing reports, preparing documentation, and making effective presentations
PSO-5 4: The student will be able to work independently, locate appropriate project resources, and oversee the execution of a project

Job Opportunities The Course Might Lead To

Digital Marketing is one of the highest-paying job domains; with this degree, one can expand their professional career to options like:

  • Digital Marketing Agencies
  • Digital Marketing Departments of MNCs and Companies
  • Start-ups
  • Data Analytics Agencies
  • Internet Technology Businesses
  • Social Media Marketing Agencies
  • Online News Portals
  • Magazines and Similar Publications.
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Admission 2022-23