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BBA in Tourism and Event Management

BBA in Tourism and Event Management

The BBA in Tourism and Event Management is a 3 year specialization programme that focuses on the application of management skills in the development, planning, marketing, and organization of events. Branding, logistic support, and behavioral science are examples of fundamental programmes. Students learn how to set budgets and buy materials. Many of the classes may cover project management principles. Curriculum topics such as event innovation, business strategy, and efficient messaging are frequently covered. Specialized classes may focus on various event-related industries, such as travel and tourism management, hotel hospitality, and planning and development.

A BBA in Tourism & Event Management course at the School of Hotel Management & Tourism (SoHMT) under DBUU can lead to jobs in event planning firms, convention centres, and hotel chains. Tourism is a growing industry with a high demand for skilled professionals in a variety of positions, such as tourist guides, product design and development directors, and logistics specialists. In the sports and event industries, human resource managers and financial controllers are frequently required. Meeting and event planners with a background in hospitality may find rewarding careers in city or destination marketing.

Salient Features

  • 19+ years of academic experience
  • The program is offered in collaboration with International Business Machines (IBM)
  • Focus on student-centred learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Department-organized tech fests and hackathons
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open 2024!!

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Fee Details

Duration & Eligibility

3 Years

The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 50% marks.

Fee Structure

Course Total Fee
Academic fee ( Per Sem) ₹ 40000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) 4,500/-

Download Fee Structure

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Programme Educational Objectives (PEO's)

PEO-1 Become knowledgeable in Branding, logistic support, and behavioral science to address issues that arise in the event management industry.
PEO-2 Determine, define, and conduct an analysis of competition and management data to resolve company problems.
PEO-3 Demonstrate the capability to create a system, component, or process according to the demands and requirements of the industry.
PEO-4 Create, pick, and use innovative approaches, resources, and strategies for the event management industry.

Program Specific Objectives (PSO's)

PSO-1 To train qualified technical and managerial personnel for the event industry.
PSO-2 To provide skilled employees with the management and creative skills needed to start, run, and manage events.
PSO-3 To provide graduates with the necessary understanding of event management and the workings of the tourism industry through communication and technology.
PSO-4  To cultivate graduates with the capability for higher education and knowledge dissemination at diverse higher education institutions.

Program Grid Structure


Semester 1

Course Code Course Credit
23BBATM101 Fundamentals of Tourism 4
23BSHM106 Computers for Hospitality and Tourism 1
23BBA101 Foundation of Management 4
23BBA104 Business Environment & Policy 4
23BBATM103 Fundamentals of Event Management 4
23LS191 English Communication - I 2
VAM10301 Value Added Course – I 0
23BSHM186 Computers for Hospitality and Tourism 1

Semester 2

Course Code Course Credit
23BBATM201 Travel Agency & Tour Operations Management 3
23BBATM202 Contemporary Trends of Tourism 4
23BBA201 Digital Marketing 4
23BBA202 Organizational Behavior 4
23BBATM203 Event Planning & Team Management 4
23LS192 Environmental Studies 2
VAM20301 Value Added Course-II 0

Semester 3

Course Code Course Credit
23BBATM301 International Perspective of Tourism 3
23BBATM302 Indian Culture & Heritage 2
23BBA303 Human Resourse Management 4
23BBA304 Financial Management 4
23BBATM303 Event Costing & Budgeting 3
23AEC391 Ability Enhancement Course-I 2
23LS391 Universal Human Values 3
23LS291 Indian Knowledge System 0
VAM30301 Value Added Course-III 0
23SOCIALIN391 Social Internship 1

Semester 4

Course Code Course Credit
23BBATM401 Airline Ticketing 3
23BBATM402 Destination Planning 4
23BBA401 Business Policy & Strategic Management 4
23BBA403 Production and Operation Management 3
23BBATM403 Special Event Management 3
23OE46X Open Elective-I 2
VAM40301 Value Added Course – IV 0
23AEC491 Ability Enhancement Course-II 2

Semester 5

Course Code Course Credit
23BBATM501 Itinerary Preparation & Tour Packaging 4
23BBATM502 Program Elective-I 3
23BBA501 International Business 4
23BBA502 Entrepreneurial Development 4
23BBATM503 Event Logistics 3
VAM50301 Value Added Course –V 0
23AEC591 Ability Enhancement Course-III 2
23BBATM581 Field Trip & Tour Report 1

Semester 6

Course Code Course Credit
23BBATM601 Industrial Training 20

Semester 7

Course Code Course Credit
23BBATM701/23BBATM702 Programme Elective-II 4
23BBATM703/23BBATM704 Programme Elective- III 4
23BBATM705/23BBATM706 Programme Elective-IV 4
21PHCC101 Research Methodology 4
21PHCC102 Research and Publication Ethics 4
23PSPR791XX Minor Project 2

Semester 8

Course Code Course Credit
23BBATM801/23BBATM802 Programme Elective-V 4
23BBATM803/23BBATM804 Programme Elective-VI 4
23OE86X Open Elective-II 2
23LS891 Indian Constitution 2
VAM80301 Advanced Statistical Tools & Techniques 2
23RND891XX Research Work-I 8
Programme Elective

Programme Elective-I

23BBATM501 Principles and Practices of Eco-Tourism
23BBATM502 Event Laws & Licenses

Programme Elective-II

23BBATM701 Tourism Law
23BBATM702 Aviation Management

Programme Elective-III

23BBATM703 Adventure and Extreme Tourism
23BBATM704 Event production & Catering

Programme Elective-IV

23BBATM705 Medical and Wellness Tourism
23BBATM706 Event Safety & Risk Management

Programme Elective-V

23BBATM801 Tourism Planning & Development
23BBATM802 MICE Management

Programme Elective-VI

23BBATM803 Tour Leadership and Management
23BBATM804 Event Coordination

Job Opportunities The Course Might Lead To

There are numerous opportunities for students interested in pursuing a career in management. The job roles will vary depending on the person's interests. BBA in Tourism and Event Management Graduates have numerous job opportunities with competitive pay packages in the following fields:

  • Tourism Manager
  • Event Marketing Manager
  • Hotel Manager
  • Tourism Guide
  • Travel Consultant/Agent
  • Tour Operator
  • Event Planner
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Admission 2023-24

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