BBA in Tourism and Event Management

BBA in Tourism and Event Management

The BBA in Event Management & Tourism is a 3 year specialisation programme that focuses on the application of management skills in the development, planning, marketing, and organization of events. Branding, logistic support, and behavioral science are examples of fundamental programmes. Students learn how to set budgets and buy materials. Many of the classes may cover project management principles. Curriculum topics such as event innovation, business strategy, and efficient messaging are frequently covered. Specialized classes may focus on various event-related industries, such as travel and tourism management, hotel hospitality, and planning and development.

A BBA in Event Management & Tourism can lead to jobs in event planning firms, convention centres, and hotel chains. Tourism is a growing industry with a high demand for skilled professionals in a variety of positions such as tourist guide, product design and development director, and logistics specialist. In the sports and event industries, human resource managers and financial controllers are frequently required. Meeting and event planners with a background in hospitality may find rewarding careers in city or destination marketing.

Salient Features

  • 17+ years of academic experience
  • The program is offered in collaboration with International Business Machines (IBM)
  • Focus on student-centred learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Department-organized tech fests and hackathons
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Duration & Eligibility

3 Years

The candidate must have passed 10+2 or equivalent qualification in any stream from a recognized educational board with a minimum aggregate score of 45% marks.

Fee Structure

Course Fee Structure

Course Total Fee
Academic fee ( Per Year) ₹ 80000/-

One Time Fee Structure

Application Fee ₹ 1,200 (Non-Refundable)
Admission Fee ₹ 5,000 (Non-Refundable)
Caution Money ₹ 1,500 (Refundable)
University Enrollment Fee ₹ 2,000 (Non-Refundable)

Programme Educational Objectives (PEO's)


PEO-1 Become knowledgeable in Branding, logistic support, and behavioral science to address issues that arise in the event management industry.
PEO-2 Determine, define, and conduct an analysis of competition and management data to resolve company problems.
PEO-3 Demonstrate the capability to create a system, component, or process according to the demands and requirements of the industry.
PEO-4 Create, pick, and use innovative approaches, resources, and strategies for the event management industry.

Program Specific Objectives (PSO's)


PSO-1 To train qualified technical and managerial personnel for the event industry.
PSO-2 To provide skilled employees with the management and creative skills needed to start, run, and manage events.
PSO-3 To provide graduates with the necessary understanding of event management and the workings of the tourism industry through communication and technology.
PSO-4  To cultivate graduates with the capability for higher education and knowledge dissemination at diverse higher education institutions.

Job Opportunities The Course Might Lead To

There are numerous opportunities for students interested in pursuing a career in management. The job roles will vary depending on the person's interests. BBA in Event Management and Tourism Graduates have numerous job opportunities with competitive pay packages in the following fields:

  • Advertising Manager
  • Promotion Executive/ Manager
  • Administration Manager
  • Designing Manager
  • Anchor
  • Designing Executive/Manager
  • Public Relations Executive/Manager
  • Marketing Executive
  • Brand Development Manager
  • Wedding Planner
  • Event Planner
ADMISSION 2022
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Admission 2022-23