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BBA Business Analytics
(Industry Integrated Programme)

BBA in Business Analytics is a three-year undergraduate degree that prepares students to handle the demands of a changing business environment by providing them with the required skills and information. Students will learn about core courses (Entrepreneurial Development, Organizational Behavior, Marketing Management and Human Resource Management), as well as specialized courses such as Business Analytics, Spreadsheet modeling, Marketing and HR Analytics, Supply-Chain Analytics, Data Visualization, R programming, Business Intelligence & Data Mining, and so on.

Many businesses claim that skilled people in analytics positions are in short supply. Hence, Business Analytics is one of the skills that employers will need the most in the coming time. The Bureau of Labour Statistics predicts that operations research analyst employment will grow at a rate of 27 per cent through 2026, far faster than the average for all occupations. Hence, it is one of the most potential courses for building a successful career.

The course curriculum of the BBA in Business Analytics at School of Management and Commerce, under DBUU, is designed in consultation with experts from the industry, focuses on both the practical and theoretical aspects of the course and prepares the students to deal with future technology and Data-Driven global environmental challenges.

Salient Features

  • 20+ years of experience
  • Focus on student-centered learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities in reputed companies
  • Industrial training in top firms and organizations
  • 100% placement guidance and support
  • Industry visits, seminars, workshops, expert lectures, tech fests and hackathons.
  • Active student clubs and bodies
  • Multi-cultural and vibrant teaching environment

We shape your business analytics career with industry-oriented programs, experienced faculty, modern learning resources, excellent placement support, and much more at DBUU.

Empowering

BBA students with

modern tools,

case studies, and real-world

business insights.

On campus,

BBA students are

leading the way with

bold business ideas

and strategic thinking.

Admissions Open-2025

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Fee Structure

Course Total Fee
Academic fee ( Per Sem) ₹ 50,000/-
Industry Integrated Specialization Fee (Per Semester) ₹ 5,000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500/- ₹ 7,000/- ₹ 3,000/-
Exam fees ( Per Semester) ₹ 4,500/-
Download Fee Structure Click here

Eligibility & Duration

  • Duration : 3 Years
  • The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 55% marks.

Program Grid Structure

Click here

Program Educational Objectives (PEO's)

PEO-1 To enhance communication skills for presentations, documentation, report writing, and manual preparation is emphasized.
PEO-2 To give a solid foundation in the fundamental principles, strengths, major technologies, and limitations of business analytics and its applications in various fields.
PEO-3 To provide knowledge in business analytics solutions and recommendations based on the apps deployed.
PEO-4 To foster proficiency to critically examine, synthesize and solve difficult, unstructured business problems.
PEO-5 To prepare graduates to analyse results/solutions and determine suitable courses of action for a provided administrative situation, whether a crisis or an opportunity.

Program Specific Objectives (PSO's)

PSO-1 Encourage an aptitude for business improvement, innovation, and entrepreneurial action.
PSO-2 To provide deep technical data and administrative expertise and particular business knowledge in artificial intelligence, data science, data structuring, and virtual reality.
PSO-3 Lectures will be used to present principles and current analytics practices.
PSO-4 Several workshops will provide participants with hands-on Data Management, Data-Driven Simulation, and Model Construction Expertise, preparing them to solve business problems in a variety of areas.
PSO-5 To instill a sense of moral decision-making and a dedication to the long-run interest of both communities and the organizations they serve.

Job Opportunities
The Course Might Lead To

This specialized program opens doors to exciting career paths in:

Job Opportunities

Data Scientist

Quantitative Analyst/Modeller

Big Data Scientist

Data Business Analyst

Business Analyst

Big Data Engineer

Financial Analyst

Marketing Analytics Manager

Business Intelligence and Analytics Consultant

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FAQ’S

A BBA in Business Analytics is a 3-year undergraduate program that provides students with the necessary skills and knowledge to apply data analysis techniques to solve business problems. The course covers data analytics, business intelligence, and data-driven decision-making.

The candidate should have completed the 10+2 examination or its equivalent in any stream from a recognized educational board, with at least 55% marks in total.

Graduates can pursue careers in:

  • Business Analyst
  • Data Analyst
  • Marketing Analyst
  • Financial Analyst
  • Operations Analyst
  • Data Scientist
  • Risk Analyst
  • Supply Chain Analyst
  • Consulting roles in analytics

The scope of a BBA in Business Analytics is broad and growing, as businesses across industries rely heavily on data-driven decision-making. Graduates can pursue careers as data analysts, business consultants, marketing analysts, and operations managers in sectors like finance, healthcare, retail, and technology. With strong analytical and managerial skills, they are well-equipped to bridge the gap between data insights and strategic business actions.

Yes, after completing your BBA in Business Analytics, you can pursue a Master's degree such as an MBA in Business Analytics, Data Science, or any other related field. You can also opt for certifications in advanced analytics or data science tools to boost your career.

The course typically lasts for 3 years, divided into six semesters.

  • Develop a strong foundation in both business concepts and analytics techniques.
  • Gain the ability to make data-driven decisions that improve business outcomes.
  • There is a high demand for skilled professionals in a rapidly growing field.
  • Potential to work in diverse finance, healthcare, e-commerce, and manufacturing industries.

Salaries can vary based on location, experience, and role, but on average, freshers in Business Analytics can expect to earn between ₹4 to ₹7 LPA (per annum). With experience, this can increase significantly, especially for specialized roles.