Digital Marketing
(Industry Integrated)

Management BBA-Digital Marketing

The BBA in Digital Marketing program is a three-year undergraduate degree that offers industry-integrated training in advanced advertising and marketing methods using digital technologies. In collaboration with ImaginXP, one of the leading industry experts, this program focuses on equipping students with the skills necessary to attract clients through various digital channels. School of Management and Commerce, under DBUU recognized as one of the best digital marketing colleges in dehradun provides specialized education in this field.

The curriculum of the BBA in Digital Marketing course encompasses a comprehensive range of topics such as Search Engine Optimization, Content Marketing, Social Media Marketing, and more. This ensures that students gain in-depth knowledge and expertise to effectively promote products and services in the digital marketing domain. With the increasing significance of Digital Marketing and the rising competition among multinational companies and commercial enterprises, graduates of this program enjoy promising career opportunities both in India and abroad.

By integrating industry practices through collaboration with ImaginXP, this program offers students a practical understanding of digital marketing tools and techniques. This industry integration ensures that graduates possess the necessary skills and aptitudes to succeed in attracting customers and meeting the demands of the digital marketing landscape.

Salient Features

  • 19+ years of excellence
  • The program is offered in collaboration with International Business Machines (IBM)
  • Focus on student-centered learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Department-organized tech fests and hackathons
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Tie up with prominent industries to help students get trained in advanced technologies
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open-2024

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Duration

  • Duration : 3 Years
  • The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 50% marks.

Fee Structure

Course Total Fee
Academic fee ( Per Sem) ₹ 40,000/-
Industry Integrated Specialization Fee (Per Semester) ₹ 10,000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) ₹ 4,500/-
Download Fee Structure Click here

Program Educational Objectives (PEO's)

PEO-1 This programme delves further into today's vast and complex cross-channel world to uncover engagement marketing techniques that have an effect, as well as the knowledge needed to drive KPI for growth.
PEO-2 To provide students with insights into consumer behaviour and organizational dynamics and help a business demarcate effective ways to contend with customers and optimize marketing/advertising.
PEO-3 To give students a solid foundation in digital marketing concepts such as technological platforms, SEO/SEM, social media, email marketing, social & web analytics, freelancing, drop shipping, and so forth.
PEO-4 In the context of technological transformation, prepare the student to build self- sustainability, competitiveness, and employability.

Program Specific Objectives (PSO's)

PSO-1 Solve business problems using knowledge of management theories and techniques. Demonstrate IT knowledge and aptitudes for efficient and practical business strategies and create innovative methods of applying IT and e-commerce for the competitive benefit and brand building. (IT proficiency).
PSO-2 Develop analytical and critical thinking skills to make data-driven decisions for the varied management problems through the help of the digital channels.
PSO-3 Communicate virtually through various digital platforms in different business contexts and situations to be capable of acquiring and providing clear instructions, understanding, writing reports, preparing documentation, and making effective presentations.
PSO-4 The student will be able to work independently, locate appropriate project resources, and oversee the execution of a project.

Program Grid Structure

Job Opportunities
The Course Might Lead To

Digital Marketing is one of the highest-paying job domains; with this degree, one can expand their professional career to options like:

  • Digital Marketing Agencies
  • Digital Marketing Departments of MNCs and Companies
  • Start-ups
  • Data Analytics Agencies
  • Internet Technology Businesses
  • Social Media Marketing Agencies
  • Online News Portals
  • Magazines and Similar Publications
Job Opportunities