Bachelor of Business Administration

Management BBA

Bachelor of Business Administration (BBA) is a three-year undergraduate program that deals with fundamental management concepts and areas. The BBA program offers students conceptual, theoretical, and experimental knowledge in varied aspects of business, like Operations, Marketing, Finance, Economics, Basic Accounting, etc. A bachelor's degree in business administration enables candidates to develop business acumen and entrepreneurial insights so that they can become influential leaders and the managers of tomorrow.

School of Management and Commerce, under Dev Bhoomi Uttarakhand University, equips this program with the primary aim to construct a robust foundation in fundamental business disciplines, allowing students to formulate the critical competencies required in every Business management domain. The university provides Finance, Marketing, and human resources and international business as specializations under the general BBA program. The advanced BBA course curriculum followed at DBUU offers a balanced learning approach that aims to develop a solid understanding of Business and Management while building critical intellectual and vocational skills like communicating, analyzing, and making decisions, etc. It enables students to succeed in any business environment.

BBA Programmes with

BBA - Business Analytics
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BBA - Tourism and Event Management
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Industry Integrated Programmes (with ImaginXP)

BBA - Digital Marketing
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BBA - Digital Banking and Fintech
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Salient Features

  • 19+ years of excellence
  • Focus on student-centered learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Department-organized tech fests and hackathons
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open-2024

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Duration

  • Duration : 3 Years
  • The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 50% marks.

Fee Structure

Course Total Fee
Academic fee ( Per Sem) ₹ 45,000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) ₹ 4,500/-
Download Fee Structure Click here

Program Educational Objectives (PEO's)

PEO-1 To offer an adequate basic understanding of management education among the students.
PEO-2 To prepare students to exploit opportunities being newly created in the management profession.
PEO-3 To train the students in communication skills effectively.
PEO-4 To develop appropriate skills in the students to make them competent and provide themselves with self-employment.
PEO-5 The course aims to provide fundamental knowledge & exposure to the concepts, theories & practices in the field of management.

Program Specific Objectives (PSO's)

PSO-1 Ability to define analyse the solutions for different business problems, and use logical reasoning patterns for evaluating information, materials, and data for practical implementation.
PSO-2 To provide the basic and essential knowledge regarding various activities undertaken and necessary to run the responsible business organization socially.
PSO-3 To teach specific basic skills and aptitudes to help take up any particular activity in a business.
PSO-4 To teach a global view of the industrial and organization establishment and their functions which support the business system.
PSO-5 To make them responsible for specializing in the area of management like human resources, finance operations, and marketing and system.

Program Grid Structure

Job Opportunities
The Course Might Lead To

After the completion of the BBA program, the graduates will be qualified to operate on the various profiles such as:

  • HR- Human Resource Training, Employee Relations Manager, Compensation Manager, Employment Manager, Human Resource Manager, Human Resource Generalist, Technical Recruiter, Development Director, etc.
  • MARKETING- Corporate Sales, Product Manager, Media Strategist, Brand Manager, Asset Manager, Media Planner, Marketing Manager, etc.
  • FINANCE- Financial Manager, Manager Consultants, Investment Bankers, Financial Analyst, Financial Services Sales Agent, Budget Analyst, Cash Managers, Financial Advisor, etc.
  • INTERNATIONAL BUSINESS- Global Marketing Managers, International Sales Managers, International Trade Compliance Managers, etc.
Job Opportunities