MBA Digital Marketing
(Industry Integrated)

In today’s digital-first world, businesses thrive on online presence, and skilled digital marketers are in high demand. DBUU’s School of Management & Commerce has rolled out a special MBA in Digital Marketing course focusing specifically on students dreaming of making their mark in the field of online business marketing in the future. Recognized as one of the best digital marketing college in Dehradun, our program integrates core business principles with specialized trending digital marketing tools and techniques, this course makes its students face the industry head-on.

The MBA in Digital Marketing course features essential courses such as SEO, social media marketing, PPC advertisement, email marketing, web analytics, and brand management. The students acquire skills through hands-on programs, live projects, and expert mentorship to succeed in a highly competitive market.

DBUU stands out as a well-earned top MBA in Digital Marketing college in Dehradun, where an industry-aligned syllabus, the best faculty, and modern learning resources come together. Be it for the best Digital Marketing masters program for a further step into advanced education, our MBA in digital marketing course ensures a judicious blend of theoretical and practical learning for a perfect fit.

Course Highlights

Digital Marketing Strategy & Planning

SEO & SEM

Social Media Marketing & Influencer Marketing

PPC & Google Ads

Web Analytics & Data-Driven Marketing

E-Commerce & Affiliate Marketing

Content Marketing & Branding

Email & Mobile Marketing

AI & Automation in Digital Marketing

Learn Tools & Platforms

Salient Features

  • 20+ years of excellence
  • Focus on student-centered learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Department-organized tech fests and hackathons
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Tie up with prominent industries to help students get trained in advanced technologies
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open-2025

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

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Fee Structure

Course Total Fee
Academic fee ( Per Sem) ₹ 87,500/-
Industry Integrated Specialization Fee (Per Semester) ₹ 7,500/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500/- ₹ 7,000/- ₹ 3,000/-
Exam fees ( Per Semester) ₹ 4,500/-
Download Fee Structure Click here

Eligibility & Duration

  • Duration : 2 Years
  • Passed Bachelor Degree of minimum 3 years duration in any discipline. Obtained at least 55% marks (50% in case of candidates belonging to reserved category) in the qualifying Examination.

Program Grid Structure

Click here

Program Educational Objectives (PEO's)

PEO-1 Apply critical thinking and strategic decision-making in digital marketing contexts.
PEO-2 Leverage data and analytics to drive effective marketing campaigns.
PEO-3 Foster innovation and adaptability to navigate the dynamic digital landscape.
PEO-4 Demonstrate ethical leadership and social responsibility in marketing practices.
PEO-5 Pursue lifelong learning and professional development in the digital marketing field.

Program Specific Objectives (PSO's)

PSO-1 Develop and implement comprehensive digital marketing strategies for diverse organizations.
PSO-2 Utilize industry-standard tools and technologies for data analysis and campaign optimization.
PSO-3 Create compelling content and manage social media channels to build brand engagement.

Job Opportunities
The Course Might Lead To

This specialized program opens doors to exciting career paths in:

Digital Marketing Agencies

E-commerce and Retail

Technology and Software Companies

Media and Entertainment

Advertising and Public Relations

FAQ’S

An MBA in Digital Marketing is a postgraduate program that combines traditional business management concepts with digital marketing strategies, including SEO, social media marketing, PPC, content marketing, and data analytics.

Graduates can work as Digital Marketing executives, SEO Specialists, Social Media Strategists, Content Marketers, PPC Analysts, and E-commerce Managers in industries like tech, retail, healthcare, and finance.

Entry-level salaries range from ₹5-7 LPA, while experienced professionals can earn ₹12-20 LPA or more

Digital marketing uses online platforms, data analytics, and real-time engagement, whereas traditional marketing relies on offline methods like print, TV, and radio.

Yes, pursuing an MBA in Digital Marketing at DBUU is highly beneficial. The program provides a cutting-edge curriculum, hands-on learning through case studies and real-world projects, industry exposure, expert faculty, and strong placement support.

To be eligible for admission to the MBA in Digital Marketing program at DBUU, candidates must have a bachelor’s degree in any discipline with a minimum of 50% marks from a recognized university.

Yes, DBUU provides excellent placement support to students. The university has tie-ups with leading companies and digital marketing agencies to help students secure internships and full-time job opportunities. The placement cell conducts training sessions, resume-building workshops, and mock interviews to prepare students for the job market.

You can apply for the MBA Digital Marketing program at DBUU by following these steps:

  1. Visit the official website: Apply for MBA Digital Marketing
  2. Fill out the online application form with accurate details.
  3. Upload required documents, including mark sheets, entrance exam scores, and ID proof.
  4. Pay the application fee and submit the form.
  5. Our admission counselor will contact you to guide you through the next steps.

For more details, visit: DBUU Admission Process

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