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MBA – Digital Marketing

MBA Digital Marketing

(Industry Integrated)

Marketing has been transformed by the digital sphere, which calls for dynamic executives who can adapt to this always-changing environment. The MBA Digital Marketing programme at the School of Management & Commerce under DBUU is intended to give you cutting-edge knowledge and help you future-proof your profession.

Enroll in a thorough programme that covers SEO optimization, content marketing tactics, data-driven analytics, and social media expertise. Develop your ability to create engaging campaigns, assess their efficacy, and take advantage of current trends to increase brand loyalty and promote relevant interaction.

We go beyond theory in our masters in digital marketing programme. Gain practical skills by working with industry professionals on case studies, simulations, and practical projects. Acquire practical knowledge and develop a strong portfolio that makes you stand out.

Upon completion of the MBA in Digital Marketing, graduates are well-positioned for roles such as Digital Marketing Manager, Social Media Strategist, or E-commerce Director. The program opens doors to opportunities in a wide range of industries, from tech and retail to healthcare and finance.

Salient Features

  • 19+ years of experience
  • Focus on student-centred learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Department-organized tech fests and hackathons
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Tie up with prominent industries to help students get trained in advanced technologies
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open 2024!!

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Fee Details

Duration & Eligibility

2 Years

Passed Bachelor Degree of minimum 3 years duration in any discipline. Obtained at least 55% marks (50% in case of candidates belonging to reserved category) in the qualifying Examination).

Fee Structure

Course Total Fees
Academic fee ( Per Sem) ₹ 80000/-
Industry Integrated Specialization Fee (Per Semester) ₹ 12,500/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) 4,500/-

Download Fee Structure

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Programme Educational Objectives (PEO's)


PEO-1 Apply critical thinking and strategic decision-making in digital marketing contexts.
PEO-2 Leverage data and analytics to drive effective marketing campaigns.
PEO-3 Foster innovation and adaptability to navigate the dynamic digital landscape.
PEO-4 Demonstrate ethical leadership and social responsibility in marketing practices.
PEO-5 Pursue lifelong learning and professional development in the digital marketing field.

Program Specific Objectives (PSO's)


PSO-1 Develop and implement comprehensive digital marketing strategies for diverse organizations.
PSO-2 Utilize industry-standard tools and technologies for data analysis and campaign optimization.
PSO-3 Create compelling content and manage social media channels to build brand engagement.

Job Opportunities for MBA in Digital Marketing Graduates:

  • Digital Marketing Agencies
  • E-commerce and Retail
  • Technology and Software Companies
  • Media and Entertainment
  • Advertising and Public Relations
ADMISSION 2024
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Admission 2023-24

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