BBA in Tourism and Event Management
The BBA in Tourism and Event Management is a 3 year specialization programme that focuses on the application of management skills in the development, planning, marketing, and organization of events. Branding, logistic support, and behavioral science are examples of fundamental programmes. Students learn how to set budgets and buy materials. Many of the classes may cover project management principles. Curriculum topics such as event innovation, business strategy, and efficient messaging are frequently covered. Specialized classes may focus on various event-related industries, such as travel and tourism management, hotel hospitality, and planning and development.
A BBA in Tourism & Event Management course at the School of Hotel Management & Tourism (SoHMT) under DBUU can lead to jobs in event planning firms, convention centres, and hotel chains. Tourism is a growing industry with a high demand for skilled professionals in a variety of positions, such as tourist guides, product design and development directors, and logistics specialists. In the sports and event industries, human resource managers and financial controllers are frequently required. Meeting and event planners with a background in hospitality may find rewarding careers in city or destination marketing.
Salient Features
- 19+ years of academic experience
- The program is offered in collaboration with International Business Machines (IBM)
- Focus on student-centred learning
- Problem-based learning and industry-relevant curriculum
- Best placement opportunities to get placed in high-end and reputed companies
- Industrial training in reputable firms and organizations
- The privilege of 100% placement guidance and support
- Department-organized tech fests and hackathons
- Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
- Active student clubs and bodies
- The multi-cultural and vibrant teaching environment
Admissions Open 2024!!
Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.
Eligibility & Fee Details
Duration & Eligibility
3 Years
The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 50% marks.
Fee Structure |
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| Course | Total Fee | ||
| Academic fee ( Per Sem) | ₹ 40000/- | ||
One Time Fee |
|||
| Application Fee (Non-Refundable) | Admission Fee (Non-Refundable) | University Enrollment Fee (Non-Refundable) | |
| ₹ 1,500 | ₹ 7,000 | ₹ 3,000 | |
| Exam fees ( Per Semester) | 4,500/- | ||
Download Fee Structure |
Click Here | ||
Programme Educational Objectives (PEO's)
| PEO-1 | Become knowledgeable in Branding, logistic support, and behavioral science to address issues that arise in the event management industry. |
| PEO-2 | Determine, define, and conduct an analysis of competition and management data to resolve company problems. |
| PEO-3 | Demonstrate the capability to create a system, component, or process according to the demands and requirements of the industry. |
| PEO-4 | Create, pick, and use innovative approaches, resources, and strategies for the event management industry. |
Program Specific Objectives (PSO's)
| PSO-1 | To train qualified technical and managerial personnel for the event industry. |
| PSO-2 | To provide skilled employees with the management and creative skills needed to start, run, and manage events. |
| PSO-3 | To provide graduates with the necessary understanding of event management and the workings of the tourism industry through communication and technology. |
| PSO-4 | Â To cultivate graduates with the capability for higher education and knowledge dissemination at diverse higher education institutions. |
Program Grid Structure
Semester 1
| Course Code | Course | Credit |
|---|---|---|
| 23BBATM101 | Fundamentals of Tourism | 4 |
| 23BSHM106 | Computers for Hospitality and Tourism | 1 |
| 23BBA101 | Foundation of Management | 4 |
| 23BBA104 | Business Environment & Policy | 4 |
| 23BBATM103 | Fundamentals of Event Management | 4 |
| 23LS191 | English Communication - I | 2 |
| VAM10301 | Value Added Course – I | 0 |
| Practical | ||
| 23BSHM186 | Computers for Hospitality and Tourism | 1 |
| TOTAL | 20 | |
Semester 2
| Course Code | Course | Credit |
|---|---|---|
| 23BBATM201 | Travel Agency & Tour Operations Management | 3 |
| 23BBATM202 | Contemporary Trends of Tourism | 4 |
| 23BBA201 | Digital Marketing | 4 |
| 23BBA202 | Organizational Behavior | 4 |
| 23BBATM203 | Event Planning & Team Management | 4 |
| 23LS192 | Environmental Studies | 2 |
| VAM20301 | Value Added Course-II | 0 |
| TOTAL | 21 | |
Semester 3
| Course Code | Course | Credit |
|---|---|---|
| 23BBATM301 | International Perspective of Tourism | 3 |
| 23BBATM302 | Indian Culture & Heritage | 2 |
| 23BBA303 | Human Resourse Management | 4 |
| 23BBA304 | Financial Management | 4 |
| 23BBATM303 | Event Costing & Budgeting | 3 |
| 23AEC391 | Ability Enhancement Course-I | 2 |
| 23LS391 | Universal Human Values | 3 |
| 23LS291 | Indian Knowledge System | 0 |
| VAM30301 | Value Added Course-III | 0 |
| 23SOCIALIN391 | Social Internship | 1 |
| TOTAL | 22 | |
Semester 4
| Course Code | Course | Credit |
|---|---|---|
| 23BBATM401 | Airline Ticketing | 3 |
| 23BBATM402 | Destination Planning | 4 |
| 23BBA401 | Business Policy & Strategic Management | 4 |
| 23BBA403 | Production and Operation Management | 3 |
| 23BBATM403 | Special Event Management | 3 |
| 23OE46X | Open Elective-I | 2 |
| VAM40301 | Value Added Course – IV | 0 |
| 23AEC491 | Ability Enhancement Course-II | 2 |
| TOTAL | 21 | |
Semester 5
| Course Code | Course | Credit |
|---|---|---|
| 23BBATM501 | Itinerary Preparation & Tour Packaging | 4 |
| 23BBATM502 | Program Elective-I | 3 |
| 23BBA501 | International Business | 4 |
| 23BBA502 | Entrepreneurial Development | 4 |
| 23BBATM503 | Event Logistics | 3 |
| VAM50301 | Value Added Course –V | 0 |
| 23AEC591 | Ability Enhancement Course-III | 2 |
| 23BBATM581 | Field Trip & Tour Report | 1 |
| TOTAL | 21 | |
Semester 6
| Course Code | Course | Credit |
|---|---|---|
| 23BBATM601 | Industrial Training | 20 |
| TOTAL | 20 | |
Semester 7
| Course Code | Course | Credit |
|---|---|---|
| 23BBATM701/23BBATM702 | Programme Elective-II | 4 |
| 23BBATM703/23BBATM704 | Programme Elective- III | 4 |
| 23BBATM705/23BBATM706 | Programme Elective-IV | 4 |
| 21PHCC101 | Research Methodology | 4 |
| 21PHCC102 | Research and Publication Ethics | 4 |
| 23PSPR791XX | Minor Project | 2 |
| TOTAL | 22 | |
Semester 8
| Course Code | Course | Credit |
|---|---|---|
| 23BBATM801/23BBATM802 | Programme Elective-V | 4 |
| 23BBATM803/23BBATM804 | Programme Elective-VI | 4 |
| 23OE86X | Open Elective-II | 2 |
| 23LS891 | Indian Constitution | 2 |
| VAM80301 | Advanced Statistical Tools & Techniques | 2 |
| 23RND891XX | Research Work-I | 8 |
| TOTAL | 22 | |
Programme Elective-I
| 23BBATM501 | Principles and Practices of Eco-Tourism |
| 23BBATM502 | Event Laws & Licenses |
Programme Elective-II
| 23BBATM701 | Tourism Law |
| 23BBATM702 | Aviation Management |
Programme Elective-III
| 23BBATM703 | Adventure and Extreme Tourism |
| 23BBATM704 | Event production & Catering |
Programme Elective-IV
| 23BBATM705 | Medical and Wellness Tourism |
| 23BBATM706 | Event Safety & Risk Management |
Programme Elective-V
| 23BBATM801 | Tourism Planning & Development |
| 23BBATM802 | MICE Management |
Programme Elective-VI
| 23BBATM803 | Tour Leadership and Management |
| 23BBATM804 | Event Coordination |
Job Opportunities The Course Might Lead To
There are numerous opportunities for students interested in pursuing a career in management. The job roles will vary depending on the person's interests. BBA in Tourism and Event Management Graduates have numerous job opportunities with competitive pay packages in the following fields:
- Tourism Manager
- Event Marketing Manager
- Hotel Manager
- Tourism Guide
- Travel Consultant/Agent
- Tour Operator
- Event Planner
Admission 2023-24
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