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Bachelor of Business Administration
AI & Data Science

(Industry Integrated)

APPROVED INSTITUTION 2026

The BBA in Artificial Intelligence (AI) and Data Science (DS) at Dev Bhoomi Uttarakhand University (DBUU) is a future-ready undergraduate program designed for students who want to develop strong business knowledge along with essential digital skills. The three-year program integrates core management subjects, marketing, finance, HR, and operations with modern technological areas such as AI basics, data analytics, automation, visualization tools, and machine learning fundamentals.

Students enrolled in the BBA AI and Data Science program learn how data-driven insights support decision-making and how AI enhances business efficiency. Practical exposure through case studies, hands-on labs, presentations, and projects helps learners understand real business scenarios and build analytical and problem-solving abilities.

With expert faculty, well-equipped labs, and a collaborative learning environment, DBUU ensures students develop strong communication, leadership, and digital competencies through its BBA AI and Data Science curriculum. The program prepares graduates for roles in business analytics, digital operations, marketing insights, and tech-enabled management, while also offering a solid base for higher studies in AI, DS, or management.

Salient Features

  • 21+ years of experience
  • 100% placement guidance and support
  • Active student clubs and bodies
  • Balanced curriculum combining management, AI, DS, and digital business.
  • Hands-on sessions with AI tools, ML basics, and data visualization dashboards.
  • Real case studies, presentations, and project-based learning.
  • Focus on communication, analytical thinking, leadership & teamwork skills.
  • Access to workshops, seminars, and industry guest sessions.

We shape your business journey with industry-oriented programs, experienced faculty, modern learning resources, excellent placement support, and much more at DBUU.

Empowering

BBA (AI & DS) students with

modern analytical tools,

data-driven case studies,

and real-world business intelligence insights.

On campus,

BBA (AI & DS) students are

leading the way with

data-driven business ideas

and intelligent strategic thinking.

Fee Structure

Academic Fee (Semester Wise):
S.No Category Semester Fee Fee After Domicile Scholarship
1 Uttarakhand Quota ₹ 55,000 ₹ 46,475
2 Hill State Quota ₹ 55,000 ₹ 49,500
3 All India Quota ₹ 55,000 ₹ 49,500
*Uttarakhand Quota fee is applicable only after Uttarakhand Domicile submission (upto 25%) Subject to document verification & eligibility criteria.
One Time Fee (Admission Time Only):
Registration/CET Fee, Admission Fee & University Enrollment Fee (All are Non-Refundable)
Registration/
CET Fee
Admission Fee University Enrollment Fee Total One-time Fee (Admission time)
₹ 1,500 ₹ 7,000 ₹ 3,000 ₹ 21,400
Uniform Fee ₹ 9,900
Registration Fee is waived off in case of direct admission & DBUU CET Fee (Non-Refundable & Non-Adjustable)
(CET is Not applicable in Diploma(HM, Architecture, Fashion Design, Polytechnic) & BAMS programme)

Alumni & Degree Fee: ₹ 2000/- (For Final semester Only)
Other Fee (Per Semester):
Exam Fee Student Welfare and Fest Library & ERP Fee Total fee (Semester-wise)
₹ 4,500 ₹ 2,000 ₹ 1,500 ₹ 8,000
Preview Complete Fee Structure with other details
Know your detailed fee structure

Scholarship

  • Upto 100% Merit Based Scholarship based on DBUU-CET2026. Apply Now
  • Upto 5% Additional Scholarship For Girls, Sports & Defence Candidates.
  • Upto Upto 7.5% Early Bird Scholarship for admission & fee submission before 25th June 2026.

Eligibility & Duration

  • Duration: 3/4 Years
  • Eligibility:

    The candidate must have passed 10+2 examination or equivalent in any stream from a recognized educational board with a minimum aggregate score of 55% marks (50% in case of candidate belonging to reserved category)

  • *Term and Condition: To pursue BBA with Research, 75% marks and No Backlog is mandatory.
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Program Grid Structure

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Hostel Fee & Details

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Program Educational Objectives (PEO's)

PEO-1 Build strong foundational knowledge in management, AI, and data science.
PEO-2 Develop analytical thinking and problem-solving skills using technology.
PEO-3 Prepare students for entry-level roles in business, analytics, and digital operations.
PEO-4 Encourage ethical practices, teamwork, leadership, and effective communication.
PEO-5 Enable graduates to pursue higher studies and global career opportunities.

Program Specific Objectives (PSO's)

PSO-1 Apply AI and data science concepts to solve basic business and operational challenges.
PSO-2 Analyze business data to improve decision-making and performance.
PSO-3 Use tools like Python, Excel, Power BI, and visualization dashboards effectively.
PSO-4 Understand how digital technologies impact marketing, finance, HR, and strategy.
PSO-5 Demonstrate managerial abilities and readiness for industry roles.

Admission & On Boarding Process

Step 1: Enquiry Generated
Step 2: Counselling & Campus Visit
Step 3: Admission Confirmation
Step 4: Fee Submission
Step 5: Reporting on Campus
Step 6: Orientation Program
Step 7: Session Start

Job Opportunities
The Course Might Lead To

  • Data Analyst
  • Business Intelligence Analyst
  • CRM Analyst
  • Data Visualization Analyst
  • Junior Data Scientist
  • Business AnalystBusiness Analyst
  • Data Quality Analyst
  • Digital Marketing Analyst
  • Supply Chain Analyst
  • Operations Analyst
  • Marketing Data Analyst
  • Financial Data Analyst

Placement Highlights

Some of Our Other Placements

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FAQ’S

BBA in AI and Data Science is an undergraduate program that blends business management with modern technologies like artificial intelligence, machine learning, data analytics, and automation.

The student must have passed the 10+2 or equivalent exam in any stream from a recognized board, with a minimum overall score of 55% (50% for reserved category candidates).

You will learn data analysis, machine learning basics, AI applications, programming fundamentals, business analytics, decision-making, and management skills.

The program is typically 3 years, divided into 6 semesters.

The scope of BBA AI and Data Science is rapidly expanding as businesses increasingly rely on data-driven decision-making and intelligent technologies. Graduates can build careers in roles like data analyst, AI project coordinator, business intelligence executive, automation strategist, and digital transformation consultant. With strong demand across industries such as IT, healthcare, finance, e-commerce, and logistics, this degree offers excellent job opportunities and prepares students for future-focused leadership roles in the tech-driven business world.

Yes. The curriculum is designed to help students from all streams understand AI and data concepts along with business skills.

Fresh graduates may earn an average salary ranging from 3 LPA to 6 LPA, depending on skills and company.

Absolutely. You can pursue an MBA in AI & DS, Business Analytics, Marketing, HR, Finance, or other specializations.